Branding

An identity you recognise from afar

Logo, colours, type and usage rules, put in a short manual. So the website, the business card and the Instagram page look like they belong to the same company.

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An identity *you recognise from afar*
What we do

From conversation to brand book

We start with a two-hour workshop: what you do, for whom, how you want to be perceived, who you want to stand apart from. Out of it come three logo directions, you pick one and we refine it.

In the end you get the files in all formats, the palette, the fonts and a 10–15 page manual any supplier can follow.

  • Three directions, two rounds of refinement
  • Vector files, in every format
  • A brand book the print shop understands
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What it includesWhat you get in the identity package

Logo

Main version, single-line version, mark alone, black and white.

Colours

Primary and secondary palette, with codes for screen and print.

Typography

Fonts for headings and text, with licensing clarified.

Brand book

Usage rules: spacing, minimum sizes, what not to do.

Materials

Business card, letterhead, email signature, post templates.

Files

SVG, PDF, PNG, in all variants, organised in one folder.

FAQQuestions about branding

Three to four weeks from workshop to brand book, if feedback comes within days at each round.
Yes, often it is better to refine than to replace: we clean the shapes, fix the colours, make the missing variants.
The identity package starts at €890. The logo alone, from €390.

Is your logo a JPEG from 2012?

Send it over. We tell you honestly what is worth keeping and what should be redone.

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