Online advertising

Ads measured in clients, not clicks

Google Ads for those searching right now. Meta Ads for those who do not yet know they need you. Transparent budget, weekly optimisation, report with cost per lead.

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Ads *measured in clients*, not clicks
What we do

Campaigns that launch in days

We set the accounts up right from the start: conversion tracking, audiences, campaign structure. We write the ads, pick the visuals, start with a small budget and scale what works.

The ad budget is paid directly to Google or Meta, from your account. We only take the management fee, so we have no reason to spend more than needed.

  • Accounts and data stay yours
  • Weekly optimisation, not monthly
  • Report with cost per lead and per sale
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What it includesWhat management includes

Setup

Accounts, conversion tracking, Google Tag, Meta pixel, audiences.

Google Search

Ads for those searching for exactly your service, with negative keywords cleaned weekly.

Meta Ads

Facebook and Instagram: creative, audiences, remarketing to those who visited the site.

Remarketing

Back in front of those who visited the site and have not bought yet.

A/B tests

Two ad or page variants, the winner gets the budget.

Monthly report

Spent, leads, cost per lead, what we change next month.

How it goesThe first month of campaign

1

Week 1

Setup, conversion tracking, ads and landing pages.

2

Week 2

We start with a small budget, on the safest keywords and audiences.

3

Weeks 3–4

We stop what does not bring, scale what does, test new ads.

4

Month 2+

We scale the budget on profitable campaigns. Monthly report.

FAQQuestions about ads

For measurable results, from €300–500 per month per platform. Below that, the data is too thin to optimise.
Google when people already search for your service (plumber, dentist, lawyer). Meta when you sell something seen and wanted (clothes, furniture, courses). Often both.
The first ones in the first week. Cost per lead stabilises after 4–6 weeks of optimisation.
They are yours: full access at any time. We work from the manager account.

Spent on ads without knowing what they brought?

We check your account for free: what is wasted, what is missing, what we would start with.

Let us talk